For this vibrant new outlet on the Intercontinental Jordan Hotel Terrace, we were tasked with developing a fresh, dynamic brand identity within a tight timeline and budget. Our approach combined versatility and style, using wood textures that could be easily applied and removed as needed.

The visual theme celebrated 150 years of mixology, incorporating cocktail glass silhouettes in various shapes and colors—a nod to the first printed cocktail recipes. The result was a trendy, inviting brand that perfectly complemented Intercontinental’s BAR150 experience.