Caprice is a contemporary upscale cocktail bar located on the ground floor at the Amman Fairmont Hotel, and its logo was designed to mirror the lively, elegant spirit of the space.
The logo takes the form of a circular shape, inspired by a top-down view of a cocktail a nod to the heart of the experience. This circular motif also reflects the interior layout, including rounded seating arrangements, tables, curtain accents, and rug patterns.
Beyond the physical, the circle symbolizes togetherness friends gathering over drinks, sharing moments in a stylish, sociable setting.
The overall design is bubbly, effervescent, and expressive, capturing the artistic and vibrant essence of Caprice in a logo that’s both dynamic and refined.