Challenge

Shermine Zaatar needed a packaging design that would stand out in a competitive market while balancing tradition with modern appeal. The goal was to showcase the authenticity of the product while ensuring the packaging felt fresh, gourmet, and reflective of its high quality.

Solution

We developed a visual identity that seamlessly blends organic and contemporary aesthetics. By incorporating earthy tones, natural patterns, and clean typography, the design highlights the rich flavors and artisanal craftsmanship of the zaatar. The packaging structure was carefully selected to preserve freshness, with clear labeling that communicates the product’s type, origin, and ingredients.

Result

The final design delivers a refined, premium look that embodies the authenticity and quality of Shermine Zaatar, ensuring  an instant connection with consumers seeking gourmet, high-quality ingredients