Logo Concept

The logo is built on a visual language of shapes, each symbolizing key sectors of business and the dynamic connection between Jordan and Belgium.

• Circles represent infinity, unity, movement, and collaboration, reflecting the continuous exchange of ideas and opportunities.
• Squares signify stability and structure, embodying the solid foundations of business.
• Diamonds, inspired by Belgium’s renowned diamond trade, are segmented to subtly mirror Arabic letters “B” and “J”, reinforcing the cultural and economic ties between the two nations.

Together, these elements form an interwoven flow of movement, illustrating the spirit of interaction, partnership, and growth that defines the association.