The FJF logo draws inspiration from Jordan’s rich architectural heritage, incorporating Arabian patterns and motifs found in the Umayyad Castle at the Citadel. Traditionally used for decorative purposes, these elements bring authenticity to the brand’s identity while maintaining a modern aesthetic through a structured square form.
The color palette is dynamic and fresh, reflecting the vibrancy of Jordan’s cultural scene. The logo is designed for flexibility, allowing for both horizontal and vertical applications, ensuring adaptability across various platforms and mediums.
